If you’re a small business owner, offering competitive employee benefits can feel expensive and complicated. That’s where voluntary benefits and modern HR technology come in.
Through voluntary benefit solutions offered in partnership with carriers such as Colonial Life, employers can strengthen their benefits package without increasing payroll costs.
That’s why precision matters.
Key factors that impact insurance accuracy include:
Offer valuable employee benefits at no direct cost to your business
Improve employee satisfaction and retention
Simplify HR and open enrollment
Give your team access to benefits they actually understand and us
Wheeler & Taylor approaches benefits the same way we approach insurance: with a structured, consultative process designed to align coverage and offerings with real-world needs — leveraging trusted providers like Colonial Life to ensure employees have access to reliable, high-quality options.
Why Businesses Are Adding Voluntary Benefits
No Cost To Employer
Offer a stronger benefits package without increasing payroll expenses.
Better Employee Protection
Help employees handle unexpected medical costs, injuries, or illness.
Increased Retention & Satisfaction
Employees value benefits they understand and can actually use.
Flexible for Any Workforce
Works for small teams, growing companies, and multi-location businesses.
A Smarter Approach to Benefits Enrollment
We don’t just offer benefits, we make sure your employees actually understand and use them.
🟦 Personalized Education
Targeted email campaigns that simplify complex benefits
Easy-to-navigate digital resource hubs
Custom benefits landing pages for employees
Step-by-step enrollment guidance and walkthroughs
Ongoing reminders to drive participation and clarity
🟩 1-on-1 Support
In-person enrollment and education sessions
Virtual consultations for remote or hybrid teams
Dedicated phone support for employee questions
Personalized guidance based on individual needs
Real-time help to reduce enrollment errors and confusion
🟨 Proven Results
84% report improved understanding of benefits
76% report higher satisfaction with their benefits experience
Higher enrollment completion rates across groups
Reduced HR workload during enrollment periods
Stronger employee confidence in benefit decisions
Simplify Open Enrollment for Your Business
Managing open enrollment shouldn’t feel like a chaotic rush of forms, questions, and last-minute changes. When voluntary benefits are delivered through structured carrier partnerships such as Colonial Life, the entire process becomes more organized, transparent, and easier for both employees and HR teams.
With a properly structured voluntary benefits platform:
All benefits are displayed in one place
Employees can enroll, waive, or update coverage
HR gains full visibility into participation
Support is available in-person, online, or by phone
Whether your workforce is in-person, remote, or hybrid, we provide scalable support that adapts to your organization’s needs. The result is a smoother enrollment experience, stronger employee engagement, and more efficient benefits administration year after year.
Experience You Can Rely On
Decades of experience supporting employers with voluntary benefits solutions, enrollment strategies, and employee education programs that help simplify complex decisions and improve outcomes.
Supporting businesses for over 75 years with voluntary benefits expertise and proven enrollment strategies
Serving 90,000+ organizations nationwide across industries of all sizes and workforce structures
Protecting employees and families through understandable benefit solutions delivered in partnership with carriers like Colonial Life
Thousands of trained benefits counselors delivering personalized guidance during enrollment and beyond
Frequently Asked Questions
Answers to help you understand coverage, pricing, and how our quoting process works.
What are voluntary employee benefits?
Voluntary benefits are optional, employee-paid insurance products that supplement traditional health coverage and provide financial protection.
Do voluntary benefits cost the employer anything?
No. These benefits are typically paid by employees through payroll deductions.
Can small businesses offer competitive benefits?
Yes. Voluntary benefits allow small businesses to offer a strong benefits package without increasing overhead.
What is an HR and benefits platform?
It’s a cloud-based system that combines employee benefits, enrollment, onboarding, and HR management into one place.
Upgrade Your Benefits Strategy Today
Offer better employee benefits, improve retention, and simplify HR—all without increasing your costs.